Through this course, students will be provided with knowledge about tourism valorization, as one of the most important and complex issues of tourism development, which implies a qualitative and quantitative assessment of the use and market value of touristic motives (attraction).By acquiring complex knowledge of principles, elements and methods of tourist valorization, students will adopt basic guidelines for planning tourism in a specific area.

By attending this course, students will master the capabilities for: implementing a functional classification of tourist motives (attraction) in a given space;the realization of functional categorization of tourist motives and the performance of attractive synthesis, which determines the boundaries of the tourist destination, the size of the contractual zone (the zone of attraction of the tourists) and summary indicators by types of tourist motives.

Space as a component of the tourist offer; Tourist motives;Tourist resource base; The concept of tourist valorization; Geographical bases of tourist valorization; Principles of tourist valorization; Elements of tourist valorization; Methods of tourist valorization; Surveys and contact testing of tourists; Protection of tourist motives in the function of their market valuation.